Our story begins with Malo’o being founded in 2016 by an avid outdoorsman with a passion for the water, the mountains, and travel. It all started after an early morning surf session when Phil headed off to the office. He forgot about the soaked wetsuit in the back of the SUV and when he returned at the end of the day, the smell was horrific. He was fed up with trying to find a place to dry his wetsuit. The bushes, hand railings, SUV roofs, and an assorted array of wetsuit hangers didn’t do the trick. Most hangers were designed for home use and nothing worked at the office, on the road, or at the beach.

Phil had just sold his last tech company he’d been part of founding and was looking for a new project to take on, he asked his dawn patrol surf buddies if they had similar issues, which they did, and he decided to do something about it.

After several iterations, a prototype was ready and he launched it on Kickstarter and received overwhelming support. When it came to naming the company he chose to honor his ancestors who taught him to respect and connect with the universe, nature, the land and with the sea. Malo'o means "dry" in Hawaiian. Malo'o products are now sold around the world.

Many new products have developed in response to customer feedback: Malo'o DryPacks, Malo'o Seat Covers, Malo'o Outerwear and most recently the Malo'o Lounge Wagon.