Press Information

Aloha!

Malo'o is Hawaiian for "dry" and pronounced "mah-loh-oh".

Malo'o was founded in early 2016 with a mission to enable outdoor adventurers to enjoy more of what they love to do by giving them a simple and efficient way to dry and hold their gear. 

Thank you for visiting us and as you scroll down and you’ll find more information on Malo’o, it’s founder, along with press coverage and a few testimonials. For additional information or product shots, please contact us. 

Our Story

Malo’o was founded by an avid outdoorsman with a passion for the water, the mountains and travel. It all started after an early morning surf session when Phil headed off to the office. He forgot about the soaking wet wetsuit, booties and hat in the back seat of the SUV and when he returned at the end of the day, the smell was horrific. He was fed up with trying to find a place to dry his wetsuit. The bushes, hand railings, SUV roof and an assorted array of wetsuit hangers didn’t do the trick.  Most hangers were designed for home use and nothing worked at the office, on the road or at the beach. 

Phil had just sold his last tech company he’d been part of founding and was looking for a new project to take on, he asked his dawn patrol surf buddies if they had similar issues, which they did, and he decided to do something about it. 

After dozens of iterations a prototype was ready and he shared it with Kickstarter. There was overwhelming acceptance, and the Malo’o DryRack has now been sold to outdoor enthusiasts in all 50 states and 33 countries around the world.

Two new products were also developed in response to customer requests. The Malo’o Waterproof Backpack and the Malo’o Fish & Game Rack. 

 
About Founder

An active outdoorsman and recognized industry leader in high technology and e-commerce, Malo'o Founder Phil Kelly Linkedin wanted to provide outdoor lovers an easier way to dry their gear while on the move. Before creating Malo'o, Kelly held executive positions at Dell and Motorola and is the author of the book "Asia 360: The Culture of Building Business in Asia ".