Press Information


Malo'o is Hawaiian for "dry" and pronounced "mah-loh-oh".

Malo'o was founded in early 2016 with a mission to enable outdoor adventurers to enjoy more of what they love to do by giving them a simple and efficient way to dry and hold their gear. 

Thank you for visiting us and as you scroll down and you’ll find more information on Malo’o, it’s founder, along with press coverage and a few testimonials. For additional information or product shots, please contact us

Our Story

Malo’o was founded by an avid outdoorsman with a passion for the water, the mountains and travel. It all started after an early morning surf session when Phil headed off to the office. He forgot about the soaking wet wetsuit, booties and hat in the back seat of the SUV and when he returned at the end of the day, the smell was horrific. He was fed up with trying to find a place to dry his wetsuit. The bushes, hand railings, SUV roof and an assorted array of wetsuit hangers didn’t do the trick.  Most hangers were designed for home use and nothing worked at the office, on the road or at the beach. 

Phil had just sold his last tech company he’d been part of founding and was looking for a new project to take on, he asked his dawn patrol surf buddies if they had similar issues, which they did, and he decided to do something about it. 

After dozens of iterations a prototype was ready and he shared it with Kickstarter. There was overwhelming acceptance, and the Malo’o DryRack has now been sold to outdoor enthusiasts in all 50 states and 33 countries around the world.

Two new products were also developed in response to customer requests. The Malo’o Waterproof Backpack and the Malo’o Fish & Game Rack

About Founder

An active outdoorsman and recognized industry leader in high technology and e-commerce, Malo'o Founder Phil Kelly Linkedin wanted to provide outdoor lovers an easier way to dry their gear while on the move. Before creating Malo'o, Kelly held executive positions at Dell and Motorola and is the author of the book "Asia 360: The Culture of Building Business in Asia ". 

Press coverage
"Chairs, bushes, RV awnings, and bikes may not be the best places to hang wet towels, swimsuits, etc. to dry. "
Rv Products: February 2020
Family RVing Magazine - February 01, 2020
" So, the next time your gear is wet, don't throw or dump — hang it. "
2019 Surfer's Gift Guide
Surfline 2019 Gift Guide - November 19, 2019
""Amazing Product...""
Startups and Entrepreneurs in San Diego
KUSI News - August 22, 2019
""Clearly this is a great product and one that will make people very happy ...""
DryRack: The Ultimate Drying Rack Review
Globo Surf - March 13, 2019
":For Fishing and Hunting Enthusiasts, it's a place to set aside their gear and unfold their collection of hooks, lures, sinkers and maybe an occasional snack.""
Portable Fish & Game Racks
AwesomeStuff365 - February 18, 2019
""No Scratch. No Smell. No Salt!""
The Inertia 2018 Surf and Outdoor Holiday Gift Guide
The Inertia - December 04, 2018
""...perfect portable dry rack that you can hang on any car...""
2018 Holiday Gift Guide For the Adventurer in Your Life
ISLE - November 29, 2018
"DryPack is perfect for keeping your gear, eats and gadgets dry..."
2018 Surfline Holiday Gift Guide
Surfline - November 18, 2018
""...solution to the damp wetsuit syndrome...""
Meet Phil Kelly of Malo'o in Solana Beach
SDVoyager - August 09, 2018
""Perfect for drying wetsuits, towels or outdoor gear while on the road""
2018 Surfline Camping Gear Guide
2018 Surfline Camping Gear Guide - July 18, 2018
"It's just so simple...which is why it's so nice to have. "
The Malo'o DryRack is the Solution to Keeping Your Outdoor Gear Fresh and Dry
Adventure Sports Network - June 18, 2018
""the smart way to dry your gear""
Dry Your Gear Anywhere, Anytime With The Malo'o DryRack
Killerstartups - May 18, 2018
""it's something you'll actually need""
Here's a Portable Wetsuit Drying Rack That You Might Actually Use
The Inertia - November 27, 2017
"Dry your gear before stuffing it in the car"
Mobile Drying Rack
GearJunkie - November 27, 2017
""...great for drying your gear while snowboarding or camping.""
The Smart Way To Dry Your Gear
Launching Next - August 13, 2018
Malo'o Name in Black
Malo'o icon
Malo'o Name in Orange
★ ★ ★ ★ ★
"A MUST Have for ANYTHING! This is a "must have" better yet a "necessity" if you do anything! The uses are endless. I bought it simply for surfing & when I go boondocking in my class B rv. To test it out I put a bunch of weight on it & it held up with out any giving away or scratching or evening denting my van. (I don't recommend doing this if you have small side mirrors). The other great use of the rack is when I'm detailing my vehicles. Hang rags, spray bottles, & even holds my buffer! I know I will find more uses for this... just give me time. Oh and Phil of Malo'o? Such a nice guy!"
★ ★ ★ ★ ★
"I'm at the beach hanging out all day, super stickler about getting salt water all over my car when I dry on my sideview. Your product completely eliminates that issue, why didnt anyone think of this sooner...brilliant!"
★ ★ ★ ★ ★
"Awesome Just got my Kickstarter perk, and Its better than I thought. I got a black one and used it right away drying my suit at the office after an early session. Can't believe someone didn't invent this before. Thanks Malo'o!"
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